There might be some power in attracting all the people who happen to love ocaml, if there are enough of competent people to staff your company, but that's more a case of cornering a small niche than picking on technical merits
Regarding attracting talent, they've said they don't care about existing knowledge of OCaml as the language part is something they train staff on anyway. Their interviews are brutal from what I recall. I could be an OCaml expert and have no chance of making it through an interview without equal talent in high performance fintech and relevant mathematics.
Unless their hiring process has changed in the past few years, if you're a dev they're not hiring you for your financial skills, just general problem solving and software development ability. It is (was?) the usual Google-style algorithms/data structures rigamarole, but somewhat more challenging.
Like I said, my information might be a hair out of date, but it's first-hand.
Everybody in the company is expected to be able to sling numbers in text on a computer super efficiently.