I replied to another comment about further context: https://news.ycombinator.com/item?id=45845763

In short, I made sure that the subject matter was right—"how can I stream the Lakers when I am in Los Angeles"—and that there was no schilling. I ensured that users were otherwise active in the communities that they were posting in, and that it wasn't just spamming referral links. Everything had to be tasteful or I'd kick them off the platform, which happened once after the person told me they were going to do it anyway.