You're right. I wrote this quickly after talking with Thomas, and the homepage example reminded me of these scalability issues I faced with my previous company (Malt).

I connected it to simplicity and focus. In my head the link was clear, but I get that it's not as obvious when written :)

I'm using this blog as a kind of journal—short posts, quick thoughts. So I totally understand if it leaves you wanting more.

Honestly didn't expect this much traffic, my other posts have just been read by friends ^^