I thought the same, then I ended up spending >$10k there this year because the pricing was great and I didn't have to wait for shipping. It really is a great place.

It's also great for items likely to be scalped. It doesn't guarantee they'll have stock, but it sure is easier to beat scalpers to checking the store that day than bots to an online cart. I even got a Switch 2 bundle the day after launch at MSRP while there for something else. Edit: shit, prices are worse all around now. Glad I didn't wait :D.

Microcenter costs are often competitive, plus you don’t have to worry about counterfeits.

Where else would you be buying equivalents online anyway?