That whole "Profiles don't/aren't just $THIS; they're also $THAT" construction is classic LLM output. Then you've got the weird confusing inconsistencies like calling profiles a new feature when they aren't and there's also the rule of 3 ("avatars, colours, naming", "set boundaries, protect your information and make the internet a little calmer"). It all feels machine-written. Even the comparison of tidying your tabs to setting boundaries seems meaningless. It's just the sort of empty parallels AI loves to make.
It's a short article but I really had to power through it because with every sentence I kept thinking, this is not written by a human. If it is AI-generated slop, that'd explain why some parts of it doesn't make any sense.