Interesting. I thought the opposite. I watched it before I saw any information about what it was, and had no idea what it was supposed to be about in the end. I just needed a little more context at the beginning, and I think it would have been quite clear.
Same here. Plus, I'm not a big fan of the "creative" ads that don't talk about the product or say nothing about what it's supposed to do. Sure, it's a pretty ad, but ads are expensive, and air time is expensive, too(well on TV), so viewers need to realize immediately what it's about.
I have to say the video left me more confuse about what it does. The name gives it very little context, and the video does not provide any additional information. A bit too abstract for me.
I'd have to agree with this. It's a beautiful video, but from an advertising standpoint it provides literally nothing. I know absolutely nothing more about the product than I did before I watched the video.