What's the issue with the zero emissions rhetoric?
I don't think it makes sense, ICE vehicle emission ratings have never included the drilling, refining, and transportation of fuel, and the alternative is for every vehicle to just advertise "unknown emissions" because it's impossible for the manufacturer to know anything beyond what the vehicle itself produces.
https://afdc.energy.gov/vehicles/electric-basics-ev https://afdc.energy.gov/laws/4249