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Can you show me what results you see for “locking”? I see dancing move in all profiles I have.

I was defending personalization in general, not saying that google is doing a good job of it now (see last paragraph of my first comment).

Wow you're right. Locking dance moves and videos.

Weere you expecting to see padlocks or doorlocks or what?

I expected to be “personalized”. I’m definitely more into programming than dancing. I see 0 personalization tbh. And I tried a few different peoples phones.

Oh I see, locking in the programming sense, yes. Either not every search term is personalized for your context, or else this particular search is being applied to some other demographic. But that's weird because "locking" doesn't also show door, windows, filing cabinets.

Anyway if you search for "programming locking" you get relevant results.

Google didn't used to do this. Anyone got a rough idea when this started?

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