I read the whole thing and I didn't see any waffle. Sure, undeniably some excess word count, some emotion in responding to critics. But no waffle.
The "is this cloud or not" debate in the piece makes perfect sense. Who cares whether Hetzner is defined as "the cloud" or not? The point is, he left AWS without going to Azure or some other obvious cloud vendor. He took a step towards more hands on management. And he saved a ton of money.