Also, as an iPhone user I feel NFC is not used nearly enough. Maybe Android users feel differently but until NFC is brought to the iphone I just dont see this being that useful.

I think NFC is great for things like payment. I actually used it for the first time in a new AMEX credit card that I got by just being able to tap the card on the register. It would be even cooler if someone would make it widely adopted on phones now. I'm sure it's just a matter of time.