I get your skepticism and I know nothing about the field, but if the round thing in the press release picture isn’t designed to fit in a wheel, I’m confused. https://yasa.com/news/yasa-smashes-own-unofficial-power-dens...
From https://lammotor.com/yasa-axial-flux-motor/
the shape is due to the change to the motor layout: https://www.thedrive.com/news/why-axial-flux-motors-are-a-bi...