YASA was founded in 2009, a spin out from Oxford University following the PhD of founder and still CTO, Dr Tim Woolmer.
"Over the decades that followed both of these technologies were explored. But despite the potential for weight reduction, smaller size, shorter axle length and increased torque, it was the difficulty in manufacturing the axial flux technology that limited its commercial viability, because the motor could not be made by stacking laminations, as with radial machines."
"The breakthrough innovation came by segmenting the axial flux motor in discrete "pole-pieces", so the motor could be manufactured using Soft Magnetic Composite material.
SMC can be pressed at low cost into a wide variety of 3D shapes. This removed the need for the complex laminations, overcoming the major manufacturing challenge of the axial flux machine."
"In 2025, after a £12m investment, YASA opened the UK's first axial-flux super factory, in Oxfordshire.
The opening of this facility boosts YASA’s manufacturing capacity, setting new benchmarks in e-motor technology and quality, and enabling production to scale beyond 25,000 units per year."
This is awesome. Lighter motors also make electric flight more viable