The 3 and 1/4 icons displayed on a single row is a bad idea. Not because it's bad UX but because it seems that the application doesn't cache any hidden icons. Every time I scroll the list that's a (very) small loading time that block the natural scroll.

Anyway I like the "See all" view (but I haven't used it from day one, I don't know way but it didn't catch my attention). Finally Apple has implemented infinite scroll. I found myself more inclined to continue to scroll the list part application #20.

On the old App Store you had to tap the "show 20 more" cell. For me It's a sort of psychological barrier. It's like saying "there are more apps, I don't show them to you cause they are not very good". I don't know if I explained it well.