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> I don’t much like MS, but in their defense they are trying to sell operating systems in a market where the going out-of-pocket price is $0.

The price of the windows license has been included in the price of PCs for literally decades now. Every computer you buy with windows preinstalled nets Microsoft a couple dozen dollars.

None of their products have a decent moat left, and all are heavily competed. Focusing on making azure competitive while accepting it is a commodity industry with commodity margins is how they stick around. But they will be a value stock, not a growth stock. That is ok, as long as you know that is what you are.

I would be MORE than happy to pay for an un-enshittified version of Windows. They won't take my money.

I think a lot of power users would prefer to pay somewhere between $50-$100 for a Windows license if it meant the enshittifcation wasn't included