It’s the evolutionary bottleneck, which always beats the animal into a niche where it withers.
Look up Affective Neuroscience Panksepp. That’s where cog sci failed. What precedes function is attraction by sense emotion.
Eh, maybe it’s to the younger gens. When the internet first got started, it was just people having a laugh. It’s a changed now, I supposed, so maybe this study is on point.