Because when you require 1 thread per 1 connection, you have trouble getting to thousands of active connections and people want to scale way beyond that. System threads have overhead that makes them impractical for this use case. The alternatives are callbacks, which everybody hates and for a good reason. Then you have callbacks wrapped by Futures/Promises. And then you have some form of coroutines.
Keeping in mind that what Zig is introducing is not what languages call async/await. It's more like the I/O abstraction inside Java, where you can use the same APIs with platform threads and virtual threads, but in Zig, you will need to pass the io parameter around, in Java, it's done in the background.