A generation of men?
Also, the people loosing money on crypto, MtG and games with gambling mechanics tend to be more of men. It is kind of a gendered issue.
But gambling is not high risk strategy to become rich. It is basically certainity to loose money strategy.
Yes, making gambling part of masculine identity is what many of those ads are trying to achieve.
But these commercials and ads filled with gold, pictures of cash, crowns, and explosions beg to differ! And think how sweet it would be to win, big, on a bet only you know about.
It's a bit different today in particular though as we're in equinox season (when many major sports leagues play on the same day). So your local college football team is playing today, the world series game 7 is today, and there are NBA and NHL on today, and NFL is tomorrow.