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US companies seem to sell into Europe just fine?

Amazon, Google, Microsoft - they all make tens of billions of revenue in Europe.

Why wouldn't a company based in Europe be able to do the same?

US companies get big first, only then try Europe once they have big revenue/headcount to handle the risk/complexity.

One thing they have for them is a lot of money to invest from their American market, and enough momentum that they can afford barely sustainable European operations for a few years whilst they figure things out and streamline everything.

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