I doubt I'd call it faked. Would you call siri ads faked? Everybody who has used it can vouch that it just doesn't work let alone in noisy downtown.

It was a promo video used when revealing a product (not an ad broadcast on TV) that was trying to prove a point that OIS is important and can make pictures and videos look beautiful. The verge and all other sites that did the detective work was purely for the sake of page views. No substance there...