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Another significant portion of the 77% will be people who now use a VPN to visit pornhub and are no longer identifiable as UK visitors

This. I still use xnxx but via a VPN now, same for Pornhub users I'd guess

I think the more striking question is, does that mean 77% of pornhub viewers are underage?

Obviously not, a lot of them just don't want to identify themselves. But having worked in IT for 25 years and knowing how free some people are to use their government e-mail to sign up at porn websites, I wonder even if 50% are underage, that's a huge number.

or the 77% user includes underage, and adults who don't trust age verification.

There are literally countless fully legitimate porn sites that aren't Pornhub and that won't give you "malware"

It's not 1999 anymore. Stop going to sketchy sites to watch porn.

... or stop using browsers that install malware just because you visited a malicious site...

Seriously, where did the idea that just visiting a site can damage your computer come from?