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It's like Twitter, there was no good reason to change a name with years of trust and reputation. "X" sounds juvenile and stupid, and so does "Wise". I don't understand how it's legal for companies to name themselves as common words like "Alphabet". It's not only confusing, it's arrogant as hell.

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Same with Apple

Apple wasn't a name change, though: that was its name from the beginning. Slightly different situation. (Yes, they changed their name from Apple Computer Company to Apple Inc. once they started making smartphones, but that's not the same because the part of their name that everyone called them, Apple, was kept unchanged). Their logo was always an apple with a bite out of it, their first computer was the Apple I (first one of theirs I ever used was the Apple II)... they really leaned into the name, and made it part of their identity. Which isn't the case with Alphabet or Wise.

>I don't understand how it's legal for companies to name themselves as common words like "Alphabet". It's not only confusing, it's arrogant as hell

When I said Apple I was referring to this part

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