> you can make it work just as well as any MQ based system

you really can't. getting per-message acks, dynamically scaling competing consumers without having to repartition while retaining ordering, etc. requires a ton of hacks like client side tracking / building your own storage on top of offset metadata / etc.. and you still won't have all of the features actual message queues provide.

to make it worse, there is very little public work/discussion on this so you'll be on your own to figure out all of the quirks. the only notable example is https://github.com/confluentinc/parallel-consumer which is effectively abandoned