What Theo claims on YouTube is that each model they make is profitable over its lifetime and the weird numbers for the company are because they keep training more models, having to pay up front to buy a bunch of future profit each time basically
The big question for me is if people will ever be happy with a model that is "good enough", and can thus be optimized and run profitably over time without faling behind. Time will tell!
Ofcourse in the 21st century none of this actually matters people just want to buy low sell high.