Worked at Google for 7 years, and your post reminds me it is time to share a secret: it is Koyaanisqatsi* and people's base instincts unbridled, no more. There is no quicker route to irrelevancy than being the person who cares about something from last years OKRs.
* to be clear, s/Koyaanisqatsi/too big to exist healthily and yet it does exist -- edited this in, after I realized it's unclear even if you watched the movie and know the translation of the word