> Android powered 68% of the phones that shipped that quarter. Apple’s iOS platform ran on 17%. Those two numbers add up to 85%, so setting your goal to become the “number three platform” means you’re targeting 15% of the market.

That's... not true. Trying to be #3 doesn't mean you say "OK, we won't get any customers from the first two, so all we have left are that 15%" it just means you don't think you can take enough of their customers to overtake them.

And to people saying it's bad for company moral... it really isn't. Very few companies can be #1 or #2 in their industry, and for everyone to think otherwise is more often than not just delusional.