Unless that fridge is given to me and installed in my home free of charge, and I get a monthly retainer for allowing the fridge to advertise to me.
I'm not paying for the privileged of being advertised to.
If there's enough money in doing this kind of thing, you may no longer be given that choice by the market. It is under no obligation to provide the choices that are best for you.
All the manufacturers are responding to the same incentives, and if the CEO of one has the morals to resist shoving ads in all the things, it's only a matter of time until he's replaced by an MBA who doesn't. That's capitalism.
THAT'S fairy tale capitalism. Sometimes it works that way in real life, but it very, very frequently it does not.
As soon as cost of adding a screen to a refrigerator becomes less than the ad revenue that screen can generate, you'll be hard pressed to find a refrigerator without one. They'll just be careful to avoid making it so annoying at first that it alienates customers, then do a frog-boiling exercise to slowly increase consumer tolerance for annoyance. That's where the incentives are, and the industry will follow the incentives.
and they're now even putting freakin apps into washing machines. It's a disaster. It's getting harder and harder to find appliances that don't have all this nonsense in it.