Of course not everything is sponsored by Mastercard. In my small country - the Netherlands - there was a small, unique gay community for many years. It had its own very specific culture. That is dead and gone now; and indeed, its corpse is sponsored by Mastercard (an American corporation.)

You can escape sponsorship, but homogenization is inescapable. I'm not sure where you are on Earth, but I have traveled far and wide and the list of places where newly-built corners are not generic extrusions of glass and steel and aluminum and drywall is short and grows shorter by the day.