We want cheaper storage, now. 1TB costs around $400 based on speccing a 2TB M5 Macbook pro.

That's probably a 4x markup, and the $200 to go from 256 to 512 is even worse.

Every time a user considers jumping from Windows but balks at the storage costs, that's leaving many thousands of potential revenue on the table. I just can't believe it really makes economic sense for them, except in short-term cashflow terms.