Does this really belong on Hacker News? This is the stuff of your standard infomercial or Sharper Image catalog. Kind of gimmicky concept that tries to convince you that really, it's cooler and more useful than it looks. Not sure why this is on HN.
Also, doesn't this violate Kickstarter's new "Kickstarter is not a store" rules, such as no having the rewards simply be "1 of x, 2 of x, 5 of x, 10 of x"? And $75 plus $15 shipping? That seems pretty steep for... a pillow, even a fancy one.