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The Mac OS X 10.6 Snow Leopard approach. It was good.

A few ergonomics improvements and a wifi stack that doesn't periodically crash could be enough to pull me to the dark side. I like my setup, but I'm lazy and don't really like the process of upgrading computers. Apple taking that load off could buy me as a customer for a decade. The amazing battery life is nothing to sneeze at either.

Sadly this approach is less likely to get the exec a bonus

The important work isn’t always glamorous. This is a problem that has tainted the entire industry.

The new pretty stuff feels a lot less magical when it lags or the UI glitches out. Apple sells fluidity and a seamless user experience. They need those bug fixes and an obsessive attention to detail to deliver on what is expected of their products.

The exec, but also the SWEs. In my company, if all you have to show is minor improvements and bug fixes, you're at risk of being fired.

That’s sad.