It depends, but for typical networking I'd say Ubiquti is actually offering better pricing here (outside of 10G LR) - and I'm saying that as someone who has sold 10s of thousands of FS modules to customers.
| FS | Ubiquiti
-----------+------+-----------
Programmer | $369 | $49
10G SR | $25 | $12 ($20)
10G LR | $34 | $59 ($85)
25G SR | $49 | $29 ($49)
25G LR | $74 | $69 ($119)
100G SR4 | $99 | $39 ($69)
Note: Prices in () are the costs outside of the limited time mark-down period.Side note for the HN crowd: For ridiculous homelab 100G shenanigans look for Intel 100G-CWDM4 on sites like Ebay. They go for $4 and work with SM LC fiber from 0-2000 meter runs, making great DAC replacements (cheaper+thinner replaceable cabling). They run great, I've had 8 going for a year. Even if all 8 failed tomorrow and I bought 8 more that's still cheaper than a single 100G SR4 from FS. You can pair these with used 100G NICs for ~$100, making a 100G direct connection between 2 machines ~$250 after shipping+tax.
Assuming 2.5W typical consumption, $0.18/kWh rate. More like $8/year if you are in a high rate area!
I'm so happy my current employer chose sfc :)
Ubiquiti's 10GB LR of $59 is for a 2-pack, not per-module. So that still comes out cheaper than FS for the sale duration at least. Not by a lot, granted, but still cheaper.
It remains to be seen if UB's pricing (particularly $50 on the "Wizard") is just temp to get their foot in the door. I suspect it is; and we'll see the price increase later.
I used to use Ubiquiti gear a number of years ago, but left when they started moving into an Apple-esque "prosumer" direction with corresponding price increases. That, and the constant bugs.
Ubiquiti's G3 Instant entry level camera was launched at $30 in 2021; which is $55 adjusted for inflation, but they're actually selling it for $80. The G4 Instant is $99 and G6 Instant is $180(!). Keep in mind this is their cheapest, entry level, offering in the camera space.
Whereas if you contrast these prices with a Reolink E1 Pro which is $55 (with free shipping) and superior to the G4 Instant in every metric (lens quality, pixel count, PTZ, ONVIF support, et al). This essentially makes this a space that Ubiquiti is no longer interested in competing in.
https://www.flexoptix.net/en/fo-fb-5.html?option875=1
If you're buying at scale you can get a Flexoptixs box for free, long as you promise to write a review. At least, you used to be able to.