Furthermore, abductions by strangers are incredibly rare; most abductions are by people that the child knows well (such as an estranged parent/relative, etc.). These are the cases for which the AMBER alert is most likely to have success, but they're also the cases for which it is the least likely to be necessary (ie, people investigating the case are going to be several steps ahead of a passerby who happens to drive by the billboard).
Also, 75% of children who are abducted and murdered are killed within the first three hours, so the shelf life of these alerts is incredibly small. Even smaller for people who are sitting at the computer when they see the alert, not driving on a freeway.
[1] https://en.wikipedia.org/wiki/AMBER_Alert#Controversy_about_...