Seems ridiculous for any website without a very localized userbase.
Problem is, the alerts are shown in Dutch and German on my french-speaking Swiss blog. I don't think my readers, when coming across a 404 while looking for something, will read "Verdwenen op 2-jarige leeftijd" and head straight to google translate to look up what it means.
A task-irrelevant interruption increases the likelihood that they give up or get thrown off task, and certainly delays task completion. A 404 page is an especially bad time to distract users because they're already in the weeds.
Were I wanting to use a site to help search for missing children, I'd probably just devote some of the ad units to it.