I linked my lecture about how I see "ethics" as another term for "politics" in the academic sense.

Other points to note: All AI will always have bias; a) because neural networks literally have a constant called 'bias' in them; and b) training a prediction algorithm means it is being trained to be bias and running a clustering algorithm means lumping commonly themed attributes together.

If you mean "BIAS" as in "RACE/ETHNICITY/SOCIOECONOMIC_STATUS", then most groups already do this, state they do it, and still deal with the general public not believing them.