I thought cheap products get more users. I was wrong
For a solopreneur building this after my day job, this number means the world. But the path to get here was paved with a massive mistake I kept making.
When I launched back in December 2024, my logic was simple: make it as cheap as possible. I priced it at $99. I thought, "The lower the price, the more people will sign up, right?"
Wrong. So wrong.
The first dollar didn't even come until February 14th, 2025. For months, I was dealing with low-value sign-ups and felt like I was spinning my wheels.
The turning point was a random LinkedIn post by Marc Lou. He talked about pricing based on value, not on being the cheapest option. A lightbulb went off.
I decided to run an experiment. I started raising my prices.
From $99 to $149... a few more signups.
From $149 to $249... things started to change. I attracted a different type of customer—one who understood the value and was ready to invest in a real solution.
I even tested $349.
The result? Increasing my price didn't scare customers away. It attracted the right ones. And it led directly to my first $1k+ month.
If you're building something, here's my advice: The fear of pricing too high is real, but the cost of pricing too low is even greater.
Charge for the value you deliver, not the time you spent.
Onwards and upwards!