The reason they do it, of course, is that some subset of the company has AI-related metrics they want to hit, and getting you to click that button is how they do that.
Which is so backwards. Of course, in the first place, a lot of these are free products, so it's not surprising that changes in the product benefit the company instead of you. But there is still supposed to be a modicum of respect: features should be there for you to use if you need them, not trying to get your addition and screaming "use me!". The stupid AI metric they're trying to hit isn't even real or beneficial to them; it's fake wallstreet crap because all the management lives in the same AI bubble and it looks good to say your feature got adopted. But the stupid feature isn't even useful or good. Probably decent documentation would be far better. And you just know the button wiggles on the paid version too, they don't give a shit.
This whole industry is conveniently abstracted away from its users by an app or a website, or whatever, so it manages to get away with treating the users like statistics instead of people. It's so disgusting, that the whole world is being taken over by this. Working at a company that does this should be a source of shame. "Manipulating your users" is a vile bottom-of-the-barrel business model. Fortunately everyone also sucks at it so it's still possible, for the most part, to ignore them (social media feeds being the notable counterexample). But it's just such a shitty world to live in.
If a real person did this stuff to your face--selling you something and then wiggling useless features at you out of the corner of your eye forever--you'd curse them out and try to never do business with them again. That's how it should be when a tech company does it, too.
edit: and don't get me started on those stupid little stars. Where did those even come from? Is there anybody who sees that icon and thinks "I should click that"? I'm glad that all the companies use the same icon for their dogshit features, but still, you would think they'd mix it up or something.