I’m surprised nobody has done a phone screen yet
https://www.theguardian.com/technology/2014/feb/10/sapphire-...
In short, I my watch has NOT had an easy life. I've made no attempt to protect it or taken it off for anything except charging. There is barely a mark on the screen. A sapphire screen will be a hard requirement for my next watch.
This is my second sapphire Garmin, and it's absolutely worth the premium.
Ever consider carrying a protein bar or two?
As for a reflective screen, the term for that is "shiny", and could be marketed as desirable - it signals that the owner has an expensive watch. It wouldn't interfere with use, unless the user was wearing a bright headlamp.