You're doing all the politicking and influencing stuff many of us presumably don't like and associate with management roles, while also being expected to be "hands on" and at the top of your technical game. "Nothing is not part of your job", as this article describes it.
Someone who's not doing this, the article argues, "is setting themselves up for failure." Yikes! These are not rookies if they reached Principal IC, but the most experienced team members ever, yet the author still feels the need to say this. Which makes me thing it's a really perilous path.
Seems highly stressful. I'd rather stay a low-level IC. Do we need to move up or out? (In general I mean, I wouldn't want to work at Amazon).