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This really got me curious. I watched the demo and was unimpressed. I mean, this is what Apple Intelligence is for but I never enabled it (and Apple is not pushing it too hard up our throats). So I wonder what's Altman plan on this, really. Do they really plan to market this product to Mac users or is something else at play? (Not that it matters much, with the amount of money he has he can experiment freely and buy whatever he wants.)

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If I put my tinfoil hat on, one of the reasons may be in the disclaimer:

>An investment fund associated with Sam Altman held a passive investment in Software Applications Incorporated

Maybe it's just as banal as "Sam paid himself a bit more money".

This probably played a role (cash out before bubble pops) plus the acquihire. OpenAI is building a try-everything-and-see-what-sticks product company on top of the model research lab so strong product teams are very useful to them.

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