I think like, 90% of the crypto trading volume is by people who know it's all a grift, but are hoping to get rich while the music is still playing.

People knowingly buy into pump & dumps, gambling that they're on the early (pump) side and hoping to get out before the dump.

People will happily collect commissions selling products they know are scams or will happily collect management fees for parking investor's capital into grifts.

You'll never get truly everyone to recognize it, and it only takes one sucker at the poker table to keep every seat filled.