My local bicycle dealer has models in the window up to 15k$. There’s a market for such priced products.
They get stolen anyway, know some guys it happened to.
It's actually cost me about another $500 in maintenance getting the various bits that pack up replaced but it's a good theft deterrent.
If I commuted via bicycle in an area with frequent larceny, I’d simply take it inside to my cubicle, which is surprisingly easy. Currently I live in a low larceny area so I simply leave it outside of the office, unlocked.