When that company went under during the dot-com crash, I started my first business shortly after. It was 2003, I was 21 years-old and this business allowed me to work from home and feed my family until I re-entered the job market in 2018. For 15 years, I was a one-person organization, and because my business operated "free" adult-entertainment websites, bandwidth was my most significant expense. For that reason, even when Cloud became a thing (which it wasn't in 2003), I never migrated because of the bandwidth costs alone. Cloudflare was a major game changer but even it didn't exist when I first started out. There were CDNs like Akamai but they were crazy expensive and out of my league. So at its peak, I had about 12 bare metal servers around the world (all rented from the same hosting company - original called Server Matrix it then became Softlayer and then was bought by IBM and went to shit and is now IBM Cloud). I admin'd those on top of writing and maintaining all of the code and running the business independently with occasional help from my wife.
I am obviously very technically competent. I'm a Principal Software Engineer today. But technically sophisticated? There wasn't much sophistication about it. I did bare metal servers because it was the only cost-effective way to run my business. It was attainable and it worked. And it worked in a way that Cloud couldn't when Cloud came on the scene - so I never went Cloud with that operation just due to cost alone.