Was there a moment in time "trust" wasn't one of the biggest factors of the decision to sign or not sign a contract?
The only thing that has changed is who you can trust long-term, but I think trust has always been one of the top factors.
The only thing that has changed is who you can trust long-term, but I think trust has always been one of the top factors.
However, after the events of the past few years, especially last 12 months, they have lost a more important kind of trust.
Early in the war, Starlink used their killswitch to prevent Ukraine from utilizing their service for military purposes.
The sitting US president has threatened war against Greenland. He has not backed down or apologized, merely moved on hoping we would forget.
You'd have to be crazy to pick Starlink under these circumstances.
Recent upheavals and actions have really pushed people to question exactly who and what you can trust.
Also the recent focus on strategic elements with regard to globalisation also plays into these choices now - where it might have been dismissed a couple of years ago.
Granted you live in a neat place, those two first ones are still reasonable to trust in your day-to-day life, and in those same places the latter was never worshiped on the same level that happened in the US.