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Heroku is the Vercel of Rails: people will pay a fortune for it simply because it works. This has always been their business model, so it’s not really a new development. There’s little competition since the demand isn’t explosive and the margin is thin, so you end up with stagnation

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Vercel should have a ton of competition on account of the frontend space being much larger than Heroku's market.

Netlify sets the same prices.

Just throw it into a cloud bucket from CI and be done with it.

You'd be surprised. There are very few because it takes a lot more work to build reliable systems across mid-market cloud providers (flakey APIs, missing functionality, etc). Plus you need to know the idiosyncrasies of all the various frameworks + build systems.

That said, they are emerging. I'm actually working on a drop-in Vercel competitor at https://www.sherpa.sh. We're 70% lower cost by running on EU based CDN and dedicated servers (Hetzner, etc). But we had to build the relationships to solve all the above challenges first.

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