I wonder, though—at the risk of overextending the metaphor—what if I don’t have a kitchen, but I need the lunch meeting to be fed? Wouldn’t (relatively expensive) catering routinely make sense? And isn’t the difference between having steak catered and having sandwiches catered relatively small compared to the alternative of building out a kitchen?
What if my business is not meaningfully technical: I’ll set up applications to support our primary function, and they might even be essential to the meat of our work. But essential in the same way water and power are: we only notice it when it’s screwed up. Day-to-day, our operational competency is in dispatching vehicles or making sandwiches or something. If we hired somebody with the expertise to maintain things, they’d sit idle—or need a retainer commensurate with what the Vercels and Herokus of the world are charging. We only need to think about the IT stuff when it breaks—and maybe to the extent that, when we expect a spike, we can click one button to have twice as much “application.”
In that case, isn’t it conceivable that it could be worth the premium to buy our way out of managing some portion of the lower levels of the stack?