Show HN: ProfiTree, Tax Optimization Tool for DIY Investors

Hi HN, we’re Akshat and Dhruv, the founders of ProfiTree. We’re building an automated tax optimization platform that helps everyday investors save on taxes through tax loss harvesting, wash sale detection and cost basis optimization. These are the same tools usually reserved for financial advisors. Right now is the best time to look at tax optimizations for your portfolio as we're in the last quarter of the fiscal year.

Over the last few months, we’ve tested the product with about 55 early users, uncovering $300K+ in potential tax savings (roughly $6K per user on average). Here’s a short demo: https://drive.google.com/file/d/18fUeLGDU6cu22B2gMDmO3mUYqWR...

Why we built it: We’re both DIY investors who realized that while most brokerages show gains and losses, none proactively flag wash sales or tax loss opportunities in real time. Financial advisors and robo-advisors can do this, but only if you pay AUM fees or hand over full control of your account.

We wanted something different: 1. Full transparency into your data 2. No AUM fees, and you keep custody of your assets 3. Personalized alerts before trades trigger wash sales 4. Simple explanations of how much tax you could save by selling specific lots

How it works: You connect your brokerage securely through SnapTrade (similar to Plaid but for investment accounts). We pull historical transactions, process cost basis, and highlight: 1. Disallowed losses from past wash sales 2. Tax loss harvesting opportunities if you sold today 3. Optimal sale recommendations based on FIFO, LIFO, or High Cost basis 4. Estimated tax savings using your tax bracket

What we’re exploring next: We’re expanding the beta and would love input from this community before scaling up.

1. Tech employees with RSUs or stock options: Do you worry about concentrated positions or surprise tax bills? We are exploring ways to liquidate concentrated positions with minimum tax impact.

2. Active DIY traders: We’ve built daily wash sale detection and rebalancing logic. What gaps have you noticed in tax loss harvesting tools?

3. Mass affluent or FIRE minded investors: How do you currently manage taxes on brokerage accounts? What would make you trust an automated tax advisor?

Our goal: Just like Robinhood made trading accessible by removing commissions, we want to make tax intelligence accessible by removing complexity. We’re not selling anything. We are looking for feedback from technically minded DIY investors who care about taxes, automation, and transparency.

You can try the beta at https://profitree-tax.com. (Free during beta, and we do not store or sell data) Would love to hear your thoughts, both as builders and as investors.