The whole integration thing is weird. Siri sucks. ChatGPT can be triggered in a similar way. Siri can use ChatGPT. AppleIntelligence is garbage. I think apple is in a weird crisis spot where they can't quite figure out how to integrate it all, and are scared of ditching Siri entirely. Or maybe any kinds of ChatGPT integrations have just been stopgaps.
Or, they go way deeper into integrations. They let ChatGPT in deeper. And they even give up that coveted 'default search' spot that Google pays them ~20b a year for. Atlas seems like it would compete with Safari?
It is interesting that OpenAI seems to be doing an Apple-first approach with some of its projects (sora2, Atlas)