Also, almost everyone is a shareholder, directly or indirectly by being a taxpayer and shouldering the cost of pensions, which are invested in businesses.
Choosing to clean your own house instead of hiring a house cleaner, cooking your own food, doing your own landscaping, driving your own car, all of these are “classifying humans as a cost”.
I probably could afford a maid and landscaper, but I don’t because I would rather keep the money. When an employer does that, it is somehow different.
They will be less excited about the second order - a steady loss of revenue as whole professions are automated and people can't find a well paying job.
The third order will be even worse when no one has a job or money to buy anything.
People always point to the industrial revolution. But that created millions of jobs before it obsoleted millions of jobs - you needed workers to create tractors. This wave seems to be shaping up much more like what happened to the rust belt in the late 20th century, regions which still haven't recovered. However this time it'll hit pretty much everyone, everywhere.
Good luck with that capitalism.