AI and focus on Self-Driving has been the biggest failure and blindspot for Tesla (Musk). So much of the strategy evolved around that, its a big reason why I pulled my investment. I invested because they were growing fast, had a pretty good product and had very high marin despite massive investment charging, service and verticial integration. And their next generation product should have been a reusable platform that could delvier a basic van, basic suv and basic pickup, all from the same assembly line. After that focus on a cheaper smaller electric car.

I thought it made a lot of sense to focus on a well functioning Level 2 System that they owned themselves. Make highway driving, start-stop traffic and such easy as possible. Make the car helpful and easy to use.

But then Tesla started focusing on making complex navigation and remote summening a feature when tons of basic stuff didn't work very well yet. For example, automated parking, 360 view, detection of features like shadows and such. Why not focus specifically on the actual dangrous problem looking around blind corners and installing a sensor suit that can help humans with the problem.

Promsing Full Self Driving with existing hardware and selling that when they had not proven that it could work was idioitc and I always felt like it was a liability. They should have been sued over this a while ago.

Initially Tesla messaging was save, nice software, fun to drive and green, and it then became half baked software, don't drive it and risky.

When it came out that Musk said they should build a cheaper next generation car, because Self-Driving would collapse the car market by 80% I knew the company had completely lost its way.