AIVO Standard 101 – The Definitive Guide to AI Visibility Optimization

Traditional search rewarded position, AI rewards persistence.

The AIVO Standard™ (De Rosen, 2025a) extends beyond Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) by measuring representation persistence in generative models such as ChatGPT, Gemini, Claude, and Perplexity.

This article defines AIVO’s conceptual lineage, architecture, and governance model, incorporating methodology updates from version 3.0 (AIVO Standard, 2025a) and proposed extensions in v3.5 (AIVO Standard, 2025b).